We recently organised and took part in a trade mission to Ethiopia, accompanying our client, Ishida Europe Ltd. We had also visited Ethiopia with Ishida Europe a while ago, and they are already carrying out business in that country and are looking to increase their level of engagement.
Assisted by the British Ambassador and Embassy in Addis Ababa, we held meetings with a number of businesses and agencies and paid visits to various factories. We are now following up those leads and hope to be able to help increase Ishida Europe’s business in Ethiopia.
In the last few months I have visited Ethiopia three times, including attending the Invest in Ethiopia Business Forum, and will continue to engage with that country. With a population of 120+ million, which is young and becoming more skilled, the country offers immense opportunities for investors and businesses.
Over the years we have led a number of Trade Missions to various African countries and we plan to organise more.
